Route · China → Europe

China sourcing agent based in the EU

ChinaZone is a Bulgarian company with its own staff in China. We find and vet suppliers, negotiate in Chinese, inspect the goods before they ship and organise delivery and customs clearance in your name to any EU country. You sign an EU contract, receive an EU invoice in euro and pay the factory directly.

Why an agent inside the EU

Most sourcing agents are Chinese companies. They know the factories, but your contract, your invoice and your legal recourse are all in China. ChinaZone is set up the other way round: the company you contract with is in Bulgaria, inside the EU, while the people who visit factories and check your goods are in Guangzhou.

  • EU contract and EU invoice from Berill Group Ltd, VAT BG205317985. Commission is paid in euro to a Bulgarian bank account.
  • You pay the factory directly at the factory's own price. We do not resell goods, add a margin or apply our own exchange rate.
  • EU documentation from day one. We ask the factory for the commercial invoice, packing list, certificate of origin, test reports and CE documentation while the goods are still in China.
  • You are the importer. Goods are cleared in your company's name through a partner customs broker. A VAT-registered company recovers the import VAT.
  • Meet us in person. Office in Varna, Bulgaria. We work in English, Bulgarian, Russian and Chinese.

What we do

  1. Supplier search. Several factories or authorised wholesalers for your product, with quotes, samples and a side-by-side comparison. We start from a base of suppliers we have already worked with.
  2. Supplier verification. Company registration, licences, years in business, export experience, bank details matching the legal name. We tell you whether we would buy from them. It is a recommendation, not a guarantee of good faith.
  3. Landed cost calculation. Goods, freight, duty and VAT to your warehouse, before you place the order.
  4. Negotiation and samples. Price, lead time, packaging, payment terms and defect policy, negotiated in Chinese. Samples are ordered and paid for as needed.
  5. Payment support. We verify the factory's bank details and advise on a safe payment route, so your deposit does not end up with an impostor.
  6. Production monitoring and pre-shipment inspection. Schedule control, factory visits when needed, inspection of quantity, condition and conformity before shipping, with photos and video.
  7. Warehouse in China. Receiving from several factories, consolidation into one shipment, repacking and labelling.
  8. Freight and customs. Sea, rail, air or consolidated cargo, cleared in your name, delivered to your door anywhere in the EU.

The full list of 12 services is on the home page.

Pricing: commission, not margin

You pay for the goods at the factory's price and for freight and customs at the carrier's and customs' rates. Our fee is a commission on the order value, agreed in the contract before work starts.

PlanForCommissionStart fee
Buy-outYou found the product and the seller (1688, Alibaba, Taobao)7% up to €10,000 · 5% from €10,000 to €30,000 · 4% above €30,000€200
TurnkeyWe find the factory for your product9% up to €10,000 · 7% from €10,000 to €30,000 · 5% above €30,000€300, up to 5 factories
ProjectConstruction, hotels, equipment from €30,0005% up to €100,000 · 4% up to €500,000 · 3% above €500,000from €1,000

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The start fee is the minimum per order. It is paid up front and credited against the commission when the commission is higher. Each rate applies to its own slice of the order value. All prices exclude VAT. Worked example: pricing on the home page.

Shipping options and indicative transit times

  • Full container (FCL): machinery, furniture, building materials. 35 to 50 days to Bulgaria by sea.
  • Less than container load (LCL): 1 to 15 cubic metres. 40 to 55 days.
  • Rail plus truck: medium volumes when sea is too slow and air too expensive. 20 to 30 days.
  • Air freight: samples, urgent and light goods. 5 to 10 days.
  • Consolidated cargo: small lots and personal purchases through a consolidator. 15 to 30 days.

Transit times are counted from dispatch at our warehouse in China and depend on the season, route and customs inspection. Customs clearance can be done in Bulgaria or in the country of destination.

Who we work with

  • Manufacturers and contractors: machines, tooling, windows and doors, flooring, lighting, sanitary ware. Orders by specification, deliveries in stages to the site.
  • Retailers and e-commerce sellers: goods for Amazon, Emag and own web shops, including packaging, labelling and the EU responsible person documentation marketplaces now require.
  • Hotels, restaurants and offices: furniture and equipment from several factories, delivered as one project.
  • Private clients: furniture, equipment, spare parts. Small orders are welcome; the €200 start fee is the minimum per order.

Our guarantee

If our pre-shipment inspection misses a visible defect or a deviation from the order, we refund the commission for that item. Send a claim with photos within 14 days of receiving the goods. Supplier verification reduces risk but cannot remove it entirely, which is why we recommend staged payments and inspection before dispatch rather than trust in paperwork alone.

Frequently asked questions

No. We work with companies and private clients from any EU country. Bulgaria is our legal base; delivery and customs clearance can take place in your country.

No. You are the importer: goods are cleared in your name, you pay duty and VAT, and the documents are issued to your company. This keeps the goods on your books and the VAT recoverable. We find, buy out, inspect and deliver.

An EORI number (issued free of charge by your national customs authority, usually within days), a customs broker, and the right documents for your product: commercial invoice, packing list, transport document, certificate of origin and, for regulated goods, CE documentation and test reports. We prepare the document set with the factory before shipping.

Directly, against the factory's invoice in your name, usually a deposit and the balance before shipping. We verify the bank details before each transfer. Payments for goods never pass through us.

Yes. We receive the goods at our warehouse in China, inspect, consolidate and ship them, and arrange customs clearance in your name. This is the Buy-out plan without the purchasing step.

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